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BeBelle Beauty is a leading skincare, feminine care, and cosmetic enterprise. BeBelle Beauty was founded in 2019 by Tracia Scarlett, a young college student constantly on the go who saw a need to provide clean, optimized beauty cosmetics for women with a similar on-the-go lifestyle. As a skincare guru, she quickly learned that no matter what phase of life you are in, whether 18 or 45, your skin faces different challenges, needing different products and treatments. With a slogan of "What is Beauty to you," BeBelle Beauty's mission is simple—To create luxurious skincare, beauty, and wellness products that are clean, effective, and affordable to women of all ages. Customers can build their personalized skincare regimen based on individual concerns. Bebelle Beauty offers over ten individual products; with these products' help, BeBelle Beauty's goal is for customers to feel confident in who they are and embrace their beauty in all its unique and beautiful stages.

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" This Is My Beauty” campaign focuses on creating a healthy mental space for women and men who may have difficulty understanding their beauty based on society's beauty standards. The Presentation exhibits the mission behind the campaign JourneePR will be creating. Storytelling that consumers can relate to around critically easy products. In addition, we will create a consistent buzz with product launches and announcements, visually appealing press releases, creative and fun social media campaigns, and user-generated content as examples of how we will increase BeBelle’s brand awareness, generate leads, build customer loyalty and increase sales. 

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